Transforming the Vikhroli Skyscape
Straddling endless greens and city skylines, Man Infraconstruction’s exclusive development, EastWind, is an upscale skyrise in the heart of Vikhroli.
To capture the right TG, we pivoted project communication, crafting a lavish brand appeal.
Surrounded by established developers, the Vikhroli is not associated with lavish living.
Disassociate present neighbourhood perception + add upmarket appeal + mirror the Manhattan life = generate property premium + nullify competition
understanding the project
A neighbourhood analysis, competitor research, and project branding brainstorming later, the solution was evident. EastWind is one of the finest residences in Vikhroli, and with the right positioning, this would be incomparably highlighted.
The EastWind Advantage!
Among Vikhroli’s tallest residential skyscrapers
More amenities than the competitors
Lavish Sky Amenities gave residents an incomparable experiences in the backdrop of breathtaking views
Situated besides Mumbai’s largest mangroves, the city’s freshest air
Located for seamless connectivity
Reflecting the exquisite location, the colour palette was carefully selected to evoke the high life, in the heart of nature
The minimal type logo design is accentuated by four uneven lines reaching for new heights. It represents the upscale positioning of the project while also accentuating its essence in the heart of nature.
the brand emerges
More than a Building, THE TALLEST TOWER IN VIKHROLI
More than Views, WITNESS SUNRISE OVER THE CITY SKYLINE AND SUNSET OVER ENDLESS MANGROVES
More than a Few Amenities, CHOICE SKY EXPERIENCES
More than Connectivity, A CONNECTED LIFESTYLE
generating brand value
Elevated terminology to capture project appeal
Connectivity focus to reflect the holistic lifestyle
Emphasize location advantage to transform audience perception
Elegant colour palette to reflect project proposition
Sub-branded residences to highlight the view-advantage
LUSH COLLECTION | SEA COLLECTION | HORIZON COLLECTION | AZURE COLLECTION